







28+
Accounts Managed
750+
Engaging Posts Created
17
Strategic Campaigns Ran
12.3%
Average Engagement Rate

Meet Jackson
A Story Driven Ad Campaign
For this series of postings, I focused on telling the story of the children in nonprofit programs to increase awareness of program applicability and garner key donor and stakeholder support.

New “Product” Launch
Release of Exciting New Options
For this series of posts, we worked to announce the opening of two new residence halls and change the narrative surround living on campus through centering our content on entertainment and interest grabbing images.

Insurance is for the Living
Making “boring” Industries, Interesting
Oftentimes, I have worked with organizations that consider themselves ‘boring’ or ‘hard to post about on social media’ for which I say don’t fret! A topic like insurance can be interesting when using creative techniques.

Recruiting with Emotion
Targeting via the Written Word
People want to be understood and seen. That is essentially what social media is about; feeling like something adds value to your life. Thats why a handwritten letter worked wonders for a recruitment campaign.